Special K

One of my favorite cereals is Kellogg's Special K. I've bought big boxes of it in 3 countries. I've probably eaten it in others, in those little boxes that you can make funny men with and entertain kids for at least an hour or two.

The US version is sort of like an enhanced corn flake, heartier, but nothing special.

The Australian version is thick, like three of the US version laminated together, with bumps added.

The Canadian version is more like a super rice krispy, or a thinned down version of the US K. It's little scoops of Special K stuff.

I like them in this order: Australia, US, Canada. I've asked my favorite Aussie foods website to stock them, but as yet, they haven't. It'll be $9/box if they do, so I suppose me buying them once a year wouldn't turn a profit.

What kind of market research did Kellogg do? What other countries have unique Special K formulations?